Corporate Social Responsibility (CSR) rightly gets a bad press when it involves tokenistic gestures by big corporates seeking to pacify government and public opinion in the cause of profit. Even well-meaning companies can misfire awkwardly in the cause of CSR. Like the rookie company offering to teach a 200 year old charity and it’s grandmother how to suck ‘business survival’ eggs (awks), or an unskilled team painting a whole community centre, badly, in the cause of saving a local charity time and money (not).